| Summary: | 碩士 === 開南大學 === 商學院碩士在職專班 === 106 === Based on the fact that each local branch office is the most frequently contacted unit between the police and the public and external units, how to effectively improve the public relations processing capacity of the local branch is very important. Therefore, the purpose of this study is to discuss the Taoyuan City Police Station from the perspective of external public objects. The key success factors of the public relations management of the branch office, and the following research questions are derived from the research purpose: 1. What are the key success factors of public relations management in the local branches of the Taoyuan Municipal Government Police Station? 2. Are there significant differences in the perceptions of key success factors among respondents from different backgrounds?
A total of 180 questionnaires were issued in this study. 180 questionnaires were collected, 172 valid copies, and the effective questionnaire recovery rate was 95.6%. The questionnaires were tested by factor analysis, t-test and single-factor variability analysis. The results showed that "there is a good relationship with external public objects", "establishing a positive image of the police", "strengthening duty and etiquette", and "bringing closer The distance of the people is a key success factor for the public relations of the Taoyuan City Police Department. In addition, respondents with different genders, ages, education levels, and frequency of police contacts did not have a significant difference in the perception of key success factors in public relations.
Keywords：public relations of police, Taoyuan City Police Station, key success factors
|
|---|
