The Strategies for Companies Under the Influence of Governmental Plastic Product Restriction

• Main Authors: HUANG,CHANG-XIAN, 黃長賢
• Other Authors: CHEN,YU-TA
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/73527v

碩士 === 開南大學 === 商學院碩士在職專班 === 106 === Based on environmental considerations, the Environmental Protection Department of Taiwan began to promote the "Limited Use Policy for Plastic Bags and Plastics (including Styrofoam) Disposable Tableware in 2002". However, the implementation of this policy has had a tremendous impact on the relevant industry. In 2006, the "Restricted Use of Plastic Bags for Shopping, Implementation and Implementation Dates" and the "Restricted Use of Disposable Tableware, Implementation and Implementation Date", and the use of the plastic bags for shopping restrictions and implementation in 2017 It is to make the relevant industry worse. Under the continuous promotion of this plasticization policy, relevant operators must adjust their business strategies to survive. The purpose of this study is to explore the business strategies adopted by plastic bag manufacturers and disposable tableware companies in response to the plastics policy. The relevant literature analyzes and summarizes the impact of the current plastics restriction policy on relevant industry players, and then obtains the business strategy of relevant industry players in response to environmental protection policies through expert interviews, and designs them as questionnaire content items. Questionnaires are distributed to collect valid questionnaires for industry and respondents' background analysis, and then factor analysis methods are used to transform questionnaire items into conceptually meaningful business strategies. The results of this study show that the plastic bag industry and the disposable tableware industry owners are faced with the impact of the plastics restriction policy. The business strategy of the plastic bag industry and the disposable tableware has three aspects: the enterprise upgrades and the development of emerging market facets, the face of the existing market shrinking facets, and seeking a multi-dimensional way of life. In addition, there is no significant difference in the business strategies adopted by the plastic bag industry and the disposable tableware industry, and there are significant differences in the perceptions of business strategies among respondents from different backgrounds.