The Influence of QR Code Application on the Relationship between Customer Satisfaction and the Revisit Intention, the Example of Kinmen National Park

• Main Authors: CHENG-WEI, TSAI, 蔡建偉
• Other Authors: HSING-KUO, WANG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/5qtxmm

碩士 === 國立金門大學 === 管理學院事業經營碩士在職專班觀光管理組 === 106 === This research aims to explore the influences of QR code application on how tourists perceive the customer satisfaction, and also the tourists’ revisit intention and customer loyalty. The research conclusions could provide Kinmen National Park feasible suggestions for future developments and service designs. This research targeted the tourists who visited Kinmen National Park and the tourists were invited to complete the questionnaires. We retrieved valid responses of 410 copies; later, we applied regression analysis to analyze the collected data. The results revealed that the perception of accessibility has positive influences on their overall satisfaction and perception of usefulness also led to higher satisfaction. Therefore, satisfied customers tend to have higher revisit intention and eventually create a loyalty to Kinmen tourism.