Consumers’Purchase Bancassurance of the Bank Relationship Selling, Relationship Benefits, and Customer Voluntary Performance-A Case Study in Kinmen

碩士 === 國立金門大學 === 管理學院事業經營碩士在職專班觀光管理組 === 106 === In review of the banking industry of Taiwan in recent years, before 1980 there was a lot of restriction from the government. However, after 1980, the government began to adoptliberal policies, to promote the liberalization and internalization of...

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Bibliographic Details
Main Authors: TSAI,TSAI-TING, 蔡采婷
Other Authors: LIN, CHENG-SHIH
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/mmxu89