Destination image, Travel motivation and Emotional Experience for Battlefield Tourism: A Case of Kinmen

• Main Authors: TSAI, YI-LING, 蔡一伶
• Other Authors: CHEN, CHIEN-MIN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/t43jhm

碩士 === 國立金門大學 === 管理學院事業經營碩士在職專班運動休閒組 === 106 === In recent years, dark tourism, which is defined as tourism involving travel to places historically associated with death and tragedy, has become more and more popular among global tourism studies. In Taiwan, many local governments are actively promoting their battlefield tourism. Among them, Kinmen has the well-preserved and most representative historical battlefield sites. In order to understand the development of battlefield tourism in Kinmen, we use a survey for tourists visiting Kinmen to study the relationship among destination imagery, motivation and emotional experience. We analyze the result of survey and come out conclusions and suggestions as a valuable reference for Kinmen to manage battlefield tourism. This research used 5-point Likert Scales as filling criteria, and conducted the survey by purposive sampling on tourists who has visited the historical battlefield sites in Kinmen. A total of 370 questionnaires were sent out, and 356 valid questionnaires were retrieved. The effective response rate was 96.21%. We confirmed our hypothesis by analyzing the quantitative data from questionnaire with descriptive statistics, reliability and validity of measurement, and variance. As a results, in this study proved that： (1)The destination image of tourists visiting the battlefield attractions has a significant positive correlation with tourism motivation. (2)Visitors visiting destinations in battle sites have a significant correlation with emotional experiences. (3)The tourist motivation of tourists visiting the battlefield sites is significantly related to the emotional experience. (4) Tourists with different demographic characteristics have significant differences in the image of tourism destinations. (5) Tourists with different demographic characteristics have significant differences in tourism motivation. (6) Tourists with different demographic characteristics have significant differences in emotional experience.