| Summary: | 碩士 === 國立金門大學 === 企業管理學系碩士班 === 106 === This study mainly took "Chinese Scripture Research Institute" as a case to explore and sorted the strategy of entering the mainland market promoted by the non-profit organization with its education and spiritual reform through in-depth interviews, data collection, personal participation in conference activities and supplement by literature analysis.
Based on the above research analysis and discussion, it is found that the strategy of the research case on non-profit organizations to enter the mainland market is to combine the local organizations by the strategy alliance means, and to regard the reading class for educating children’s character as the medium for promoting the purpose of the organization, as well as to be supplemented by public welfare lectures of carrying forward the fine traditional culture of China, so as to achieve the purpose of entering the mainland market in a step-by-step manner with point, line and plane.
The research results showed that the non-profit organization of this case successfully entered the mainland market by means of the strategy alliance, and this strategy can achieve the purposes of reducing investment costs, reducing operational risks, sharing resources and enhancing the competitive advantages of each other.
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