| Summary: | 碩士 === 國立金門大學 === 觀光管理學系 === 106 === The Kinmen Historical Folk Museum has been Officially opened more than eight years. The museum displays the history and culture of Kinmen, which is a small concentrated Kinmen. The museum spare no effort to promote the Kinmen culture. The purpose of research aims at understanding the causal relationship between the motives of local residents visiting museums, the experience of residents, and the effectiveness of cultural promotion. The results hope can provide reference value to other local museums.
Using purposive sampling in the research, sent out 400 questionnaires altogether, acquired 387 effective questionnaires. The data was analyzed by descriptive statistics, factor analysis, t-test, One Way Anova, pearson’s product-moment and regression analysis etc.
The result of study is found. 1. The majority of respondents are female, unmarried, age among 20-39, military/government employee/ Policemen/teacher occupation, between 30001~50,000 dollars income and living in Kinmen for over 20 years. 2. There is a positive relationship between motive and experience. 3. There is no positive relationship between motive and local culture promotion effectiveness except art fostering creation facet. 4. There is no positive relationship between experience and local culture promotion effectiveness.
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