A Study on Involvement of Campers in Motivation, Green Behavior and Experience Value of Camping

• Main Authors: Kung Li-Ching, 龔麗卿
• Other Authors: Lu Yuni
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/snc798

碩士 === 景文科技大學 === 旅遊管理系觀光與餐旅管理碩士班 === 106 === In view of the increasing importance of camping research topics, however, there is a relative lack of research on the motivations of tourists to participate in camping, and the relationship between green behavior and experience value. In view of this, this study aims to explore the motivations, green behaviors and experiences of tourists participating in camping. Value relationship. This study gathers the relevant literature on metamorphosis and conducts relevant research. For visitors in northern Taiwan, a total of 402 valid questionnaires were retrieved using paper-based questionnaires and online questionnaires. SPSS statistical software was used for descriptive statistics and reliability analysis, validity analysis, factor analysis, correlation analysis and regression analysis and other statistical methods. The results of the study show that: 1. Participation motivation has a significant positive correlation with green behavior. 2. There is a significant positive correlation between green behavior and experience value. 3. Participation motivation has a significant positive correlation with experiential value. 4. Green behavior has mediating effects on participation motivation and experience value. This study verifies the theoretical framework between the motivation of tourists to participate in camping, the relationship between green behavior and experience value, and the research findings can provide individuals, related businesses and government units as a reference for leisure management policies.