The study of the Relationships among Consumer motivation, Perceived value ,and Behavior Intentions:A Case Study of treasure hunt in the West Dragon Palace of Taiwan

• Main Authors: Chen, Wen-Chuan, 陳翁傳
• Other Authors: Hsieh, Shu-Fen
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/vndd85

碩士 === 景文科技大學 === 旅遊管理系觀光與餐旅管理碩士班 === 106 === The purpose of this study is to explore the relationships among of the motivation, Perceived value, and Behavioral Intentions of tourists traveling on Taiwan's Orient Express bus (Dragon Palace Treasure Hunt) westbound and to use the tourist attractions planned by Taiwan to carry out a survey of tourists as a research object. This Study conducted a questionnaire survey between January 08 and March 15 of 2018, distributed. 365 questionnaires were distributed, 340 questionnaires were returned, and 300 valid questionnaires were used. The efficiency of the questionnaire was 88.2%. The collected data were analyzed by descriptive statistics,factor analysis, CR verification, correlation analysis, regression analysis, and other statistical methods. The analysis results were compiled, related data were presented, and the relevance and suggestions were described. As a reference for the evelopment of strategies for promoting tourism benefits.