The Study on the Parent’s Satisfaction and Marketing Strategy of International School in Southern Taiwan as examples

• Main Authors: Shiau-Yun Ding, 丁銹雲
• Other Authors: Yung-Cheng Huang
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/kfh86n

碩士 === 義守大學 === 管理碩博士班 === 106 === The purpose of this study is to address the relationship between the marketing activities and parent’s satisfaction in private international school Sourth of Taiwan, and investigate what effects the degree of international school’s location convenience on the relationship between marketing activities and parent’s satisfaction. The study adopts questionnaire investigation method. validated questionnaires are collected. According to the report, we coclude as follow: in main result part, marketing activities of “Teaching and Service” and “Tuition fee and Value” has indeed a high positive effect on parent’s satisfaction. In moderated effect part, in order to discover the moderated factor how affect on both the marking activities and the parent’s satisfaction, we separate private international school location convenience into high and low two degrees to study. From the results, we find out, no matter what degree of high and low, the p value is very significant showing that location convenience has a sound high positive effect on marketing activities for parent’s satisfaction.