The comparison of information content between social and traditional media by the recommended stock

• Main Authors: Kuei-Lien Lin, 林桂蓮
• Other Authors: Ya-Ling Lin
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/6huff7

碩士 === 義守大學 === 財務金融學系 === 106 === Media recommended information is the important reference for investors to buy and sell stocks. It’s one of the key factors in the success of the investment. This research explores the information content of recommended stock through social and traditional media by event study from January 2017 to December 2017. The comparison of information contect between social and traditional media has also been examined. The empirical result shows that analysts can not provide significant abnormal returns to investors for listed company and over-the-counter company in the stock market. However, investors can get a little profit from the information content of recommendated stock through social media by using day-trading within two days at over-the–counter market.