| Summary: | 碩士 === 義守大學 === 財務金融學系 === 106 === This study combines bitcoin itself as a financial science and technology perspective to explore the cognitive differences in the currency functions of bitcoin under demographic factors, focusing on the five different variables of gender, age, education, occupation, and income, and combining the five functions of the currency function. Bitcoin currency function feasibility. And use the questionnaire as a research method. A questionnaire was randomly distributed to the residents of Shangcheng District, Hangzhou City, Zhejiang Province. A total of 250 questionnaires were collected, 193 were recovered, 193 were valid questionnaires, and the effective recovery rate was 77.2%. According to questionnaires and data collection, SPSS and LISREL statistical software were used. 193 valid questionnaires were analyzed and got conclusions.
This study finds that different ages have different cognitions on bitcoin''s value scales, storage methods, world currencies, and circulation methods. They find that 40-year old and 41-50-year-old have higher cognitions on the value scale, and they also use storage methods, world currencies, In three aspects of circulation, it was found that 40-year-old and 41-50-year-old had higher awareness of storage methods, world currencies, and circulation instruments, and 31-40 were more aware of storage methods, world currencies, and circulation instruments than those over 40. and at the same time, found that there are differences between the scale of Bitcoin value and the cognition of circulation means for different professions. Compared with non-financial industries, the financial industry has high cognition of value scale and circulation means.
Suggestions for this study: 1. For investors'' suggestions, financial practitioners should use their knowledge of the field to gain the initiative, while young people aged 21 to 40 should use their own abilities to better and faster acceptance. New things to grow up; 2. For financial executives, the mainland will shut down Bitcoin online and offline exchanges from November 2017 onwards. Financial supervisors should strengthen risk guidance for financial practitioners with high acceptance of Bitcoin currency functions. , strengthen supervision, and for non-financial practitioners with lower acceptance of Bitcoin functions to strengthen the spread of bitcoin-related knowledge; 3, on the proposal of financial institutions, Bitcoin as a new type of financial things, but also both high-risk In accordance with relevant policies, relevant financial products can be developed for ethnic groups 21 to 40 years old.
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