| Summary: | 碩士 === 義守大學 === 企業管理學系 === 106 === This thesis has provided an approach to establish a business strategy development process in line with the current situation in Vietnam, not only for Thu Duc electrical mechanical joint stock company but also for many other companies. The basics of the business strategy development process include: Determining the goals of the company; Evaluating the environmental factors affecting the company, identifying opportunities and threats to the performance of the company combined with assessing the strengths and weaknesses, thereby establishing Strategy selection matrix and forming a complete business strategy. For Thu Duc electrical mechanical joint stock company, this thesis is very valuable to help the management of the company in planning its business strategy, especially strengthening and enhancing the brand image by improving product quality and efficiency of sales and after-sales services to bring high efficiency to the Company.
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