Does the Product Category Matter? Investigating the Relationships among Product Categories, Extended Self and Uniqueness.
碩士 === 義守大學 === 企業管理學系 === 106 === This study focuses on whether consumers will pay different prices for products based on different product categories and product uniqueness when they extend self. This study uses experimental design methods, The products are divided into four categories for testing...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kx7948 |