The analysing of factors effecting the willingness to use Metro in Hanoi
碩士 === 義守大學 === 企業管理學系 === 106 === The objective of this study is to analyses the factors that have relation with the intention to use the Metro of people in the Hanoi city. Research proposed model 4 factors affecting the intention to use the Metro include: Recognizing the usefulness of Metro, Cogni...
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| Format: | Others |
| Language: | en_US |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mu2z82 |
| Summary: | 碩士 === 義守大學 === 企業管理學系 === 106 === The objective of this study is to analyses the factors that have relation with the intention to use the Metro of people in the Hanoi city. Research proposed model 4 factors affecting the intention to use the Metro include: Recognizing the usefulness of Metro, Cognitive behavioral control, subjective Standards and Environmental Awareness 16 observed variables. The regression equation shows that four factors in the model are positive influence on Willingness to use metro of Hanoi people. and the degree in order from high to low as follows: 1) Environmental awareness (2 Subjective norm 3) Awareness the usefulness and 4) Cognitive behavioral. However, after analysis the t-test and anova, the result shows that there is not different among demographic factors in Willingness to use Metro of Hanoi people.
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