| Summary: | 碩士 === 義守大學 === 工業管理學系 === 106 === Many previous researches have demonstrated that a series of chronicle diseases was related to over nutrition and heavy diet. Therefore, the conception of healthy eating has recently increased would dramatically raise the population of healthy diet and increase a number of restaurants and stores. For the past decade, the government of ROC have encouraged the young generation start a small/medium business related to healthy eating. The low threshold of catering would always encounter a highly competition, such as high rental of restaurant, choice of various food and consumer-oriented selection, would result in a short-term business model. In fact, the location of restaurant, interior decoration, innovation of menu and service quality have deeply influenced on running a healthy eating restaurant in metropolitan area. Among these, the location of restaurant is the key factor of business model.
This research is aim to establish a start-up business model of healthy eating restaurant using literature review method and expert deep interview method. Expert’s experience and expertise in the location of restaurant have been carefully investigated.
In this study, the location of restaurant in the metropolitan area demonstrated that characteristic of marketed consumers and estimation of potential revenue are the most important factors. Besides, type of business circle, estimation of sectional surroundings, potential market, convenient of traffic and current situation of house are key elements to selection of the location of restaurant. It is expected that the results and conclusions of this research could be directly applied to the healthy eating start-up business.
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