The research of Brand Ambassador Marketing on Purchase Intention in Based on the sports goods
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 106 === The purpose of the study is to explore how brand image and brand attitude affect consumers’ purchase intention. It also tries to find out how bran ambassadors bring benefits to brand image, brand attitude, and consumers’ purchase intention. The questionna...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pj455z |