The Determinant of Entrepreneur’s Decision-Making Process:A Case Study of a Learning and Education Consultant Service Company

• Main Authors: HAO, JUI-PING, 郝芮平
• Other Authors: KAO, SHU-FAN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/9kh7yc

碩士 === 玄奘大學 === 應用心理學系碩士在職專班 === 106 === Starting businesses is an ideal for many people. To anticipate what might happen and how to handle such matters during the startup process will make entrepreneurs having better chance to succeed. This study discusses the factors that affect the decision-making process of startup entrepreneurs. Method of qualitative research case study is used during interviewing the entrepreneurs to find out their motivations of starting businesses, how they practice the theoretical concepts, and the decision-making process. The analysis and conclusion were made after that. 　　The result shows that, 1. Entrepreneurs of education companies are not only persisting in their ideals on education but also showing confidence, proactiveness, positivity, and willingness to take responsibility for the consequences. 2. Factors such as opportunities, resources, and possibilities to optimized their teams should be adjusted in the different stages of the decision-making process. 3. The most common dilemmas of startups is that it is hard for someone who is not in the field of the businesses, and it is hard to set up a team. 　　Finally, post-researches and practical advices were given according to the research results and findings. Hopefully this will provide different points of view and references for practical application for future entrepreneurs.