Evaluating Food Image Menu Impact Consumers’ Food Choices
碩士 === 玄奘大學 === 企業管理學系碩士班 === 106 === The purpose of this study is to explore whether graphic menus have a positive effect on consumers’ purchase intentions. How the menu presents while making orders is most likely affect the consumer’s willingness to make an order even a repeat one, and the frequen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6p9mn8 |