Cultivating Trust for Animal Shelters: Case Study of Mrs. Hsu’s Sanctuary and Li-Feng Huimin V Pavilion

• Main Authors: TSAI, SHU-LING, 蔡淑鈴
• Other Authors: LEE, LEE-MEN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/54s77m

碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 106 === The new zero-euthanasia policy has led to homeless animals being held in shelters for long periods of time, and the number of animals will inevitably increase. Stray animals will not disappear after the new zero-euthanasia policy. Most likely they will continue to roam the streets and cause social problem. The reason for the presence of stray animals is the irresponsible attitude towards companion animals and the lack of control over their reproduction. The present study investigated the animal shelters of Mrs. Hsu’s Sanctuary and Li-Feng Huimin V Pavilion which to build on the strength of the brand and to enhance internal and external trust by providing rescue, medical care, and rehabilitation, spay and neuter services and re-homing opportunities for thousands of abused, neglected, injured, and abandoned animals. This study use semi-structured interviews method of qualitative research to understand the cultivating trust and developing of shelters.