The Practical Application and Reproduced of The Common Thread Exploration Between the Brand and Myth Stories

碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 106 === In order to prevent information from overloading, this thesis also uses the method of image-based thinking to bring the four elements and three scenes of the story to the brand and the representative story of the mythology as a case. In the meantime, integ...

Full description

Bibliographic Details
Main Authors: TING,SANG-LUNG, 丁三龍
Other Authors: KAO, YI-FANG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/jsm855