A Study on Influencing Factors of Mobile Payment Adoption Intention

• Main Authors: Hu, Ta-Wei, 胡大偉
• Other Authors: Wu, Ji-Tsung
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/5y8752

碩士 === 輔仁大學 === 資訊管理學系碩士在職專班 === 107 === Since mobile payment has gained popularity in Taiwan, mobile payment service providers have continuously launched their own mobile payment systems, which led to a more convenient consumer environment and faster payment methods. The main purpose of this research is to understand the factors of why people are willing to use mobile payment. This research was conducted through online surveys that a total of 189 valid internet questionnaires were gathered. Based on the results analyzed by Smart PLS, perceived ease of use and perceived usefulness have positive impacts on usage and attitudes. In addition, innovation acceptance will positively impact the perceived ease of use and trust, while trust will also positively impact the willingness to use.