Using Humor to Develop a Brand Personality: Evidence from Twitter
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 106 === This research was conducted in order to further understand the effect that humor has on the perception of brands on social media. With the increased use of social media for marketing comes the demand for original and relatable content. Many brands are us...
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| Format: | Others |
| Language: | en_US |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h9fh5z |