What Factors Influence People's Intention to Donate Money to Help Stray Animals? Theory of Planned Behavior Perspective.

碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 107 ===   In the past ten years, research of stray animal topic focused on animal protection policies instead of fundraising issues. However, fundraising is the main source of operating capital for most stray animal nonprofit organizations. Based on the theory of pla...

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Bibliographic Details
Main Authors: CHUEH, JIA-ROU, 闕佳柔
Other Authors: LIN, YING-TZU
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/eu7822

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