A Study of Current Situation of Local Sportswear’s Brands in Taiwan

碩士 === 輔仁大學 === 體育學系碩士班 === 106 === The purpose of this study is to explore the internal and external environment, business model and marketing management of Taiwan's local sportswear brand in Taiwan. The research object is the head of four Taiwanese sportswear brands. The research method adopt...

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Bibliographic Details
Main Authors: HU, PO-KAI, 胡博凱
Other Authors: CHEN, HUNG-YAN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/u97fwz

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