The Relationship Among Aesthetics Experience, Consumer Need for Uniqueness and Purchase Intention: A Case Study of Taipei City Select Shop
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 106 === Due to the raise of Capital National Income of Taiwanese, it changes their lifestyle and purchase behavior. Consumers nowadays value more about the aesthetic of products than its practicality. To fulfill the aesthetic need of the consumers, merchants blend aesth...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/855s9f |