The Internationalized Business Models of Multinational Corporations Operating in Thailand

• Main Authors: PHANCHARIN NGERNKUAKUL, 王慧卿
• Other Authors: WU, CHING-YAN
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/u5a5j3

碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 106 === This research aims to encourage multinational corporations (especially Taiwanese firms), who may wish to invest and expand their businesses outside of the country and relocate in Thailand. This research purposes are to investigate how multinational corporations approach to the key Thai market and encourage business to become more successful. Personal interview has been adapted as an appropriate method for this research in order to collect in-depth data with regards to the success of multinational corporations. This has helped to analyze business strategies, business models, and various opportunities that may arise when companies seek to enter into the Thai market. Interviews were conducted with four multinational corporations (Delta Electronics Thailand, Thai Samsung Life Insurance, National Starch and Chemical Thailand, and KKday.com Thailand), and the resulting highlighted various issues; for instance, some multinational corporations chose to standardize some of their business models or operation procedures, and some corporations used localization strategy in order to address issues within the local market environment.