The Effect of Consumer Perceived Value of Luxury Brand via Social Media-An Example of Chinese Post-90s
碩士 === 輔仁大學 === 品牌與時尚經營管理碩士學位學程 === 106 === As consumers who were born between 1990 and 1999 are gradually growing up as the main purchasing power of the luxury market, they show their purchasing power of luxury brand as core consumers especially in Chinese market. At the meanwhile, with the develop...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hpcnp5 |