A Comparative Study of Endorser Image, Role, Relationship and Culture Values of Advertising--The Case of U.S. and Chinese Ford SUVS
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 106 === The spread of culture between countries in modern society is more frequent. When a new product enters a new market, it is necessary to adapt to the culture of the new market to make changes. This study hopes to summarize the changes that American products need...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n2p98y |