推廣全民國防教育之研究─以「抗戰勝利暨臺灣光復70週年紀念活動」為例

• Main Author: 楊偉德
• Other Authors: 陳尚懋
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/jm4vr5

碩士 === 佛光大學 === 公共事務學系 === 106 === This paper is based on the “Celebration of the 70th Anniversary of the Victory of the Anti-Japanese War and Taiwan’s Recovery” to assess the Ministry of Defense to promote All-Out Defense Education of the actualsituation, derivative issues and implementation results. The study is expected to provide practical advice on policyformulation　and　the　preparation　of　national　military　museums. The Defense Department's policy seems to be harder toget social recognition. The improperpublicity practices have caused a negative assessment of the public and have seriously affected the morale of thegrassroots. Therefore, "policy marketing" is currently themost needed to improve　the　Department　of　defense　issues. In this paper, the method of "second-hand data analysis" and"in-depth interview method". By snavely put forward "policymarketing" 6 elements, Chen Dun Yuan "policy marketing" 5 asked to analyze and interpret. In conclusion of lack of innovative thinking, insufficient resources integration, focus on the target group, lack of marketingstrategy thinking, the policy evaluation is not accurate, and professional to upgrade. The researchers put forward three suggestions: first, payattention to the professional curatorial, second, flexible mediaaccess, third, the establishment of resource integration andsharing mechanism.