| Summary: | 碩士 === 佛光大學 === 公共事務學系 === 106 === This paper is based on the “Celebration of the 70th Anniversary of the Victory of the Anti-Japanese War and Taiwan’s Recovery” to assess the Ministry of Defense to promote All-Out Defense Education of the actualsituation, derivative issues and implementation results. The study is expected to provide practical advice on policyformulation and the preparation of national military museums.
The Defense Department's policy seems to be harder toget social recognition. The improperpublicity practices have caused a negative assessment of the public and have seriously affected the morale of thegrassroots. Therefore, "policy marketing" is currently themost needed to improve the Department of defense issues.
In this paper, the method of "second-hand data analysis" and"in-depth interview method". By snavely put forward "policymarketing" 6 elements, Chen Dun Yuan "policy marketing" 5 asked to analyze and interpret. In conclusion of lack of innovative thinking, insufficient resources integration, focus on the target group, lack of marketingstrategy thinking, the policy evaluation is not accurate, and professional to upgrade.
The researchers put forward three suggestions: first, payattention to the professional curatorial, second, flexible mediaaccess, third, the establishment of resource integration andsharing mechanism.
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