| Summary: | 碩士 === 佛光大學 === 傳播學系 === 106 === The aim of the research was to explore the “Sport value’s influence on the behavioral intention of using sport smart clothing”. The research applied acknowledge factors from Technology Acceptance Model which including the perceiving of usefulness and the perceiving ease of use to discuss attitude toward using and behavioral intention to use toward new-tech sport smart clothing. Via the online questionnaires, we received total 311 responds, analyzed by the statistical software, SPSS. The data was also obtained through by Descriptive Statistics analysis, Independent Sample t test, One-Way ANOVA analysis, Pearson Correlation Analysis, and Regression Analysis. The research was concluded that firstly, personal value and the moral value from the sports value had a positive influence on the sport smart clothing users’ perceiving usefulness and perceiving ease of use. Secondly, the perceiving of usefulness and the perceiving ease of use had a positive influence on the user’s attitude toward using sport smart clothing. Thirdly, the attitude towards using sport smart clothing affected positively on behavioral intention to use. In addition, according to the Independent-sample t test, the opinion from different genders would make great differences due to the social value and ability value. People in the age between 41 and 50 had more affirmation upon sport smart clothing than people in the age between 20 and 30. The findings would provide a reference for academic institutions, the government and other industries in the field of sport smart clothing.
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