The Influence of Leftovers Knowledge, Perceived Consumer Effectiveness and Perceived Risk on Behavioral Intention in the Food Bank

• Main Authors: Wang, Jui-Chun, 王瑞君
• Other Authors: Lai, Chun-Mei
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/9x67b8

碩士 === 遠東科技大學 === 行銷與流通管理系碩士班 === 106 === In recent years, the issue of food waste has gradually increased, and how to eliminate food waste has become a worldwide trend. With the help of the sharing economy, many food banks have been established in various countries in the world. However, the implementation of food banks in Taiwan is not as smooth as in foreign countries. After referring to the implementation of the diet education program in Japan and other countries and the presentation of achievements, this study believes that the level of leftovers knowledge by the people is the important factors and will affect their participation in food banks. Therefore, this study intends to explore the influence of leftovers knowledge, perceived consumer effectiveness, and perceived risk on behavioral intentions. The research method of this study is questionnaire and the objects are the residents around a senior cultural and entertainment activity center in Tainan City. A total of 476 questionnaires were distributed, and 401 valid questionnaires were returned, resulting in a return rate of 84.2%. After data analysis, the following conclusions were obtained: 1.When people have a higher knowledge of leftovers, they will feel a higher sense of perceived consumer effectiveness when participating in food banks. 2.When people have a higher knowledge of leftovers, they will have a lower perceived risk of participating in food banks. 3.When people have a higher knowledge of leftovers, they will have higher intentions to participate in food banks. 4.People who have a higher perceived risk of participating in food banks will have a lower intention to participate in food banks. 5.People with higher perceived consumer effectiveness will have higher intentions to participate in food banks.