| Summary: | 碩士 === 遠東科技大學 === 休閒運動管理碩士學位學程 === 106 === The purpose of this study is to explore the current situation of the recognition of the importance of team image and team identity of the team members of the Far East Softball Team in Far East University, and to explore the recognition to the teachers and students for the slow softball team with different background variables. The importance of image recognition and identity differences and influence.
This study takes the teachers and students of Far East University of Science and Technology as the research object. The questionnaire is to adopt a convenient sampling method to sample, 450 questionnaires are actually distributed, 450 copies are recovered, and 407 valid questionnaires are used. SPSS 21.0 software is used as the analysis tool and descriptive Statistics, independent sample t test, single factor analysis of variance, regression analysis, and analysis and analysis of questionnaire data. The result is as follows:
1. The "image marketing" and "image management" of different genders in the recognition of the importance of team images have statistically significant differences.
2. There is a statistically significant difference in the general identity of different genders in the sense of team identity.
3. The “image marketing”, “image management”, and “image management” in the perception of the importance of team image in different groups, different ages, and different colleges all have statistically significant differences.
4. The "general identity" and "brand image identification" of different groups, different ages, and different colleges in the sense of team identity have statistically significant differences.
5. The importance of team image recognition has statistically significant explanatory power for team identity. The awareness of the importance of team image recognition of “image marketing”, “image management”, and “image management” has reached a significant level in explaining the team identity.
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