Artificial Intelligence Big Data Analysis Pair The impact of customer relationship management - A Study Case of Taiwan Tasty Steak

碩士 === 逢甲大學 === 經營管理碩士在職學位學程 === 106 === If a worker wants to do good, he must first sharpen his tools. Into the 21st century, artificial intelligence will be popularized in all walks of life in the industrial and commercial society. From the manufacturing industry, service industry to the financial...

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Bibliographic Details
Main Author: 邱研慎
Other Authors: 邱安安
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/5z4977
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Summary:碩士 === 逢甲大學 === 經營管理碩士在職學位學程 === 106 === If a worker wants to do good, he must first sharpen his tools. Into the 21st century, artificial intelligence will be popularized in all walks of life in the industrial and commercial society. From the manufacturing industry, service industry to the financial industry, the world is rushing for opportunities for artificial intelligence. In the era of artificial intelligence, what the general public sees is the novelty of artificial intelligence applications. Technology companies see the inevitable trend of the times. The traditional industry sees the potential of industrial upgrading, and the national level sees the future of the technological revolution. In the new century trend, how should catering industry promote service upgrading in this new era and transform the industry? How to make good use of these tools to transform the original complex CRM service system into an easy-to-learn AI operation mode, so that the daily service is huge The food service staff of the customer group is easy to apply. Nowadays, with the advancement of technology, it is a very important issue to take the lead in adopting the appropriate AI tools. For example, big data analysis customer related information can be provided to frontline service personnel in a timely manner, allowing service personnel to fully understand customer needs, provide services that exceed customer expectations, and improve the harmony of customer relationships, and upgrade the original standardized service to Customer-desired customized services. In this study, for example, the Xidi steak under Taiwan's Wang Pin Group is recommended to use big data analysis to strengthen customer relationship management, improve service quality, and provide customized services that exceed customer expectations, in addition to improving customer satisfaction and loyalty. In addition, it will allow Taiwan's Xidi steaks to continue to make profitable innovations and be invincible in the industry.