A Study of Bio-Cellulise Masks in Taiwan-The Case of E Company

• Main Authors: HUANG, MING HSIN, 黃銘信
• Other Authors: LI,YUAN-SHU
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/7788c3

碩士 === 逢甲大學 === 經營管理碩士在職學位學程 === 106 === With the evolution of the times, people are increasingly pursuing the beauty of things. In the past 10 years, they have seen the development of the global beauty industry. In the beauty skin care products, masks have developed the most mature and rapid, whether in the supply chain or The manufacturing end has impressive results. Through the transformation of vertical integration and product innovation, Taiwan mask industry has played a very important role in the world supply chain. Taiwan's more representative facial mask brands include the name of love, my beauty diary, Morita, TT facial mask, etc. How these companies can win in the international arena is nothing more than through overseas marketing, packaging, etc., and find suitable Strategic partners to achieve the current results. Through this study, we can understand the dynamic changes in the mask industry. From the introduction of traditional masks to innovative materials, each company's strategic adjustments in the face of industrial upgrading can only meet the new needs of the market through strategic adjustment and transformation.