The Development Strategy of Group Meal Industry A Case Study of S Company

• Main Author: 謝勝騏
• Other Authors: 蕭堯仁
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/zkygc7

碩士 === 逢甲大學 === 經營管理碩士在職學位學程 === 106 === Hunger breeds discontentment, fresh to the first . Food safety topics are the major issues that all sectors of society must face together after many food safety incidents. The management of group meals is not based on production. It must be managed and improved in all aspects. It must also face changes in the environment, declining birthrates, high prices, and increased personnel costs. Therefore, S company conducts analysis and evaluation. Trying to reverse the difficulties faced by the current group meal business, following diversified operations, and analyzing the environment facing the industry and the threat of potential competitors from Porter five forces analysis, prompting S company to differentiated management. Then use SWOT analysis to grasp the competitive advantages of the enterprise, including professional, service and marketing management, and pay attention to market changes at any time, coordinate policy implementation opportunities, look at market demand, and formulate business strategies. From the previous three chapters discussed industrial environment. Take S Company as an example. The operation is fundamentally professional. Stabilizing the balance of supply and demand in the market will give consumers confidence, and the government, industry, and consumers will build a farm-to-table food chain. Group meals industry will change the business model due to different periods, so the key success factors will change as the market environment . The market positioning does not require a large scale and seeks perfection, and stabilizes the industrial structure. With limited resources, company S exerts its expertise to meet the psychological needs of consumers and integrate the upstream and downstream trends through the industrial value chain to achieve the goal of sustainable development.