A Study of the Adoption of Mobile Financial Services: Using UTAUT

• Main Authors: LI,YING-HAO, 李穎昊
• Other Authors: HUANG, LEE-LIEN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/t92trz

碩士 === 逢甲大學 === 科技管理碩士學位學程 === 106 === Scientific and technological progress day by day. We can’t live without technology, especially smartphone. It can do lots of things, for instance, replace keys, wallet, camera and Walkman etc. Sometimes it could be a secretary like Siri. And Bank3.0 make smartphone smarter. It combines the bank’s services in your hands like a ATM in your phone. It can not only transfer money but also pay for something, create a new account online, bid for credit cards and currency exchange etc. It can save people’s time and money. Though it’s very common in America but Taiwan isn't. We found the main factor that affect users using mobile financial services was Performance Expectancy. People consider that by using mobile financial services to improve efficiency can reduce the cost.