| Summary: | 碩士 === 逢甲大學 === 風險管理與保險學系 === 106 === The purpose of this study is to investigate the motivations and factors of consumers' influence on driving motorcycle risk cognition and the purchase of motorcycle voluntary insurance. Through questionnaire survey and logistic regression analysis to explore the analysis of current and future consumers' purchase intention of motorcycle voluntary insurance, the results of this study:
1.Consumers' risk cognition has not statistically significant for purchasing of Motorcycle Voluntary Insurance.
2.Consumer' purchase motivation is significant for Third Party Liability Insurance, Excess Liability Insurance, Driver Injury Insurance, Passenger Liability Insurance, and Condolences Insurance.
3.Consumers' purchase experience in the past has a significant for purchasing of Motorcycle Voluntary Insurance.
4.Consumer' claims experience is significant for Third party liability insurance、Excess liability insurance and Collision Insurance.
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