The Influence of Message Framing, Product Type, and Self-Accountability on Fair Trade Purchase Intention
碩士 === 逢甲大學 === 合作經濟暨社會事業經營學系 === 106 === This study aims to examine the influence of message framing, product type, and self-accountability on consumers’ purchase intention of fair trade products. To this end, a 2 x2 x2 between subject quasi-experimental design was developed. There are four scenari...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s77u8x |