A Study of the Young Adult influences on the Cause Related Marketing and Personality of the Social Entrepreneurship

A Study of the Young Adult influences on the Cause Related Marketing and Personality of the Social Entrepreneurship

碩士 === 逢甲大學 === 合作經濟暨社會事業經營學系 === 106 === With the gradual popularization of social entrepreneurship and social enterprises, social entrepreneurship has become a new trend in Taiwan. However people are not familiar with Social Entrepreneurship. This study mainly discusses the possible influence and...

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Main Authors: TZENG,BO-JIUN, 曾柏鈞
Other Authors: Lee,kuei-chiu
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/7j69cm
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spelling ndltd-TW-106FCU001310112019-05-16T00:08:07Z http://ndltd.ncl.edu.tw/handle/7j69cm A Study of the Young Adult influences on the Cause Related Marketing and Personality of the Social Entrepreneurship 善因行銷與人格特質影響青壯年社會創業之研究 TZENG,BO-JIUN 曾柏鈞 碩士 逢甲大學 合作經濟暨社會事業經營學系 106 With the gradual popularization of social entrepreneurship and social enterprises, social entrepreneurship has become a new trend in Taiwan. However people are not familiar with Social Entrepreneurship. This study mainly discusses the possible influence and relevance of Career Commitment、Personality Traits、Cause Related Marketing、Institutional Trust and Perceived Risk on social entrepreneurship. After Positive analysis, we know that five variables, such as Career Commitment、Personality Traits、Cause Related Marketing、Institutional Trust and Perceived Risk, have significant impact on Social Entrepreneurship. Lee,kuei-chiu 李桂秋 2018 學位論文 ; thesis 114 zh-TW
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language zh-TW
format Others
sources NDLTD
description 碩士 === 逢甲大學 === 合作經濟暨社會事業經營學系 === 106 === With the gradual popularization of social entrepreneurship and social enterprises, social entrepreneurship has become a new trend in Taiwan. However people are not familiar with Social Entrepreneurship. This study mainly discusses the possible influence and relevance of Career Commitment、Personality Traits、Cause Related Marketing、Institutional Trust and Perceived Risk on social entrepreneurship. After Positive analysis, we know that five variables, such as Career Commitment、Personality Traits、Cause Related Marketing、Institutional Trust and Perceived Risk, have significant impact on Social Entrepreneurship.
author2 Lee,kuei-chiu
author_facet Lee,kuei-chiu
TZENG,BO-JIUN
曾柏鈞
author TZENG,BO-JIUN
曾柏鈞
spellingShingle TZENG,BO-JIUN
曾柏鈞
A Study of the Young Adult influences on the Cause Related Marketing and Personality of the Social Entrepreneurship
author_sort TZENG,BO-JIUN
title A Study of the Young Adult influences on the Cause Related Marketing and Personality of the Social Entrepreneurship
title_short A Study of the Young Adult influences on the Cause Related Marketing and Personality of the Social Entrepreneurship
title_full A Study of the Young Adult influences on the Cause Related Marketing and Personality of the Social Entrepreneurship
title_fullStr A Study of the Young Adult influences on the Cause Related Marketing and Personality of the Social Entrepreneurship
title_full_unstemmed A Study of the Young Adult influences on the Cause Related Marketing and Personality of the Social Entrepreneurship
title_sort study of the young adult influences on the cause related marketing and personality of the social entrepreneurship
publishDate 2018
url http://ndltd.ncl.edu.tw/handle/7j69cm
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