A Study of the Young Adult influences on the Cause Related Marketing and Personality of the Social Entrepreneurship
碩士 === 逢甲大學 === 合作經濟暨社會事業經營學系 === 106 === With the gradual popularization of social entrepreneurship and social enterprises, social entrepreneurship has become a new trend in Taiwan. However people are not familiar with Social Entrepreneurship. This study mainly discusses the possible influence and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7j69cm |
| Summary: | 碩士 === 逢甲大學 === 合作經濟暨社會事業經營學系 === 106 === With the gradual popularization of social entrepreneurship and social enterprises, social entrepreneurship has become a new trend in Taiwan. However people are not familiar with Social Entrepreneurship. This study mainly discusses the possible influence and relevance of Career Commitment、Personality Traits、Cause Related Marketing、Institutional Trust and Perceived Risk on social entrepreneurship. After Positive analysis, we know that five variables, such as Career Commitment、Personality Traits、Cause Related Marketing、Institutional Trust and Perceived Risk, have significant impact on Social Entrepreneurship.
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