Business Investment and Foreign Deployment Strategies: A Case Study of the Mei Jia Mei Footwear Group
碩士 === 大葉大學 === 管理學院碩士在職專班 === 106 === Recent trends within the shoe manufacturing sector has seen the rise of suppliers in China as well as in Southeast Asia. On the other hand, manufacturing costs for shoes in the value sector have been incrementally rising in Taiwan. This has made it difficult fo...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6r5u22 |
| Summary: | 碩士 === 大葉大學 === 管理學院碩士在職專班 === 106 === Recent trends within the shoe manufacturing sector has seen the rise of suppliers in China as well as in Southeast Asia. On the other hand, manufacturing costs for shoes in the value sector have been incrementally rising in Taiwan. This has made it difficult for suppliers based in Taiwan to compete. Moving production off-shore has become a requisite for suppliers to compete in the market. This article utilizes a qualitative research for Mei-Jia-Mei Footwear Mfg. Ltd. in the transitioning market using SWOT analysis and aims to provide insight into competitive strategy for inter-country investment.
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