| Summary: | 碩士 === 大葉大學 === 國際企業管理學系碩士班 === 106 === Driven and guided by the social progress and rising awareness of safety
guarantee, the consumer market of security industry has become increasingly large
and prosperous. As a result, the competition between companies grows extremely
fierce in terms of the price, service and innovation.
Under today's fierce competition, security practitioners must have a high
degree of customer trust and dependence, in order to perform service work.
Therefore, for security practitioners, if they want to avoid vicious competition and
feature more reasonable and legal business, quickly improving their performance,
they must first understand the demands of customers.
This study will carry out the profound discussion over the projects of
corporate image, service quality, customer satisfaction and others on the aspect of
community security, in order to have a better understanding of customers, and then
to provide appropriate suggestions for the security practitioners in the
implementation of service, so that they can actively make improvements to survive.
Based on the users of a security company located in Taichung area and
Changhua County of Yuanlin area, this study adopts the convenience sampling
method to carry out questionnaire survey. The results of regression analysis show
that the corporate image, service quality, and satisfaction are significantly and
positively affected by each other.
According to such a result, the security company can adjust the company
strategy to strengthen the service quality in a timely manner in order to improve the
corporate image and enhance customer satisfaction.
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