A Study on the Relationships among Brand Image, Customer Satisfaction and Behavioral Intention

碩士 === 大葉大學 === 企業管理學系碩士班 === 106 === The goal of this research was to discuss the relationships among brand image, customer satisfaction and behavioral intention of an automobile tire company. This research would study how customer satisfaction of automobile tires plays an intermediary role between...

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Bibliographic Details
Main Authors:	FANG,LI-ERH, 方麗兒
Other Authors:	TSENG,YAO-HUANG
Format:	Others
Language:	zh-TW
Published:	2018
Online Access:	http://ndltd.ncl.edu.tw/handle/5jgtdg

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