| Summary: | 碩士 === 台灣首府大學 === 休閒管理學系碩士班 === 106 === ABSTRACT
The leisure farm is a combination of agricultural production, rural life and environmental ecology. It is a kind of tourism activity that combines natural landscape, rural culture and intellectuality. Leisure farms allow visitors to get close to nature and breathe fresh air to promote good health. In recent years, leisure farms have gradually become popular with tourists.
The purpose of this study is to explore the experience of leisure farm visitors through festival activities and special natural landscapes, and the experience of visitors' festivals, such as quality, experience value, satisfaction, and behavioral intentions. The research object was for tourists who participated in the Fun Carriage Carnival of the Tainan City Farmers' Association in 2017. At the end of the study, a total of 386 valid questionnaires were obtained, mainly based on structural equation modeling.
The results of this study found that the quality of the visitor's festival experience will positively affect the experience value; the quality of the visitor's festival experience will positively affect the satisfaction; the quality of the visitor's festival experience will positively influence the behavioral intention; the visitor's festival experience value will positively affect the satisfaction; the visitor's festival The value of experience positively affects behavioral intentions; the satisfaction of visitors' festivals positively affects behavioral intentions. Based on the above research results, suggestions are made as a reference for leisure farm planning and handling of festivals and festivals.
|
|---|
