Marketing Satisfaction of Recruitment Center of National Armed Forces: A Case Study on A High School in Eastern

• Main Authors: CHEN,WEI-LIANG, 陳韋良
• Other Authors: LI,CHU-HUA
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/378723

碩士 === 大漢技術學院 === 流通與行銷管理研究所 === 106 === With the changes of social environment in Taiwan,the population of our country has become less and ageing, which has led to a decrease in young and strong human resources, and the number of men available for recruitment has gradually become insufficient. Our military is unable to keep the current scale and the recruitment system. Therefore, the planning of our military service system will be transformed from the “recruitment system” to the “mercenary system”. In recent years, the military has actively engaged in recruiting, using recruiting strategies and marketing strategies, so as to recruit high-quality, long-term human resources to enter the military service since the strength of the national army is crucial to the overall national strength of the country. This study is mainly to understand the issues regarding the degrees of students’ satisfaction and the process of applying for volunteer military service when the National Military Recruitment Center carrying out the activities of recruitment in schools. The primary research objects of this study are the graduates from a high school in Eastern Taiwan District. They will be asked to fill out questionnaires documenting details of this topic for discussion. Based on the mentioned above, this study used SPSS statistical software for statistical analysis and conducted statistical methods such as reliability, validity, independent sample t test, single factor analysis of variance, and regression analysis. The results of the study were as follows: 1.There are significant differences in the price strategy and promotion strategy among different students' household income. 2.There are significant differences in the access strategies and the willingness of the military service for student variants in terms of different length of schooling.