The Analysis of the Business Model of Taiwan Baking Industry-A Case Study of a Domestic Baking Company

• Main Authors: Kao, Hsiu–Jung, 高秀絨
• Other Authors: Huang, Wen-Shin
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/6hewz3

碩士 === 朝陽科技大學 === 企業管理系高階產業經營碩士在職專班 === 106 === Due to the food safety issues, the domestic people are increasingly demanding the healthy diet now and this requirement also extends to the baking industry.This research chooses the healthy baking industry as the research domain, and selects the Taiwanese firm "Gaodian Biotechnology Co., Ltd., hereinafter referred to as Gaodian" as the research object. The study conducts self-analysis of the company to acquire the strengths and weaknesses, and conducts PEST environmental analysis, SWOT analysis and business model for the Gaodian . The analysis results reveal that the Gaodian has ten advantages, thirteen disadvantages, five opportunities and three threats. This study has drawn up five strategies based on the SWOT matrix. In addition, the study adds three target customers, three key partners and six key activities for the existing business model of the case company. We hope to enhance the competitiveness of the Gaodia through business model adjustment and innovation. By the way, the results of this study can also be offered to other workshops engaged in healthy baking, trying to find an innovative business model, injecting new elements into the healthy baking industry. Not only can improve self-competitiveness, but also make the concept of healthy baking keep moving forward.