| Summary: | 碩士 === 朝陽科技大學 === 休閒事業管理系 === 107 === The purpose of this study is to investigate the insurance consumers perceived physical and mental health, aging influence on insurance purchase behavior, attitude and understanding of different demographic background variables of insurance consumers in attitude and perceived physical and mental health, aging insurance purchase behavior. Questionnaire survey was conducted on consumers who purchased insurance, and convenience sampling was adopted to conduct the questionnaire survey. A total of 580 questionnaires were issued, 532 valid questionnaires (146 males and 386 females) were recovered after incomplete and invalid questionnaires were deducted, with an effective recovery rate of 91.7%. The data obtained were analyzed by descriptive statistics, reliability analysis, T-test, one-way ANOVA and multiple stepwise regression. The results showed that: (1) most of the subjects were female, 41-50 years old, married, with two or more children, and the education degree was higher than that of the office workers above the university. (2) there are significant differences in age, marital status, number of children, average monthly income, and personal medical insurance premiums in aging attitudes. There are significant differences in age, average monthly income, and conscious physical and mental health. (4) there are significant differences in insurance purchase behaviors in marital status, occupation, average monthly income, personal medical insurance premiums, personal savings insurance premiums and important types of insurance for the aged in the future. (5) aging attitude significantly positively influences insurance purchase behavior. (6) the "social function" of conscious physical and mental health has a significant positive impact on insurance purchase. Finally, according to the results of the study, Suggestions are provided to the relevant industry and subsequent researchers for reference.
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