Exploring the Determinants of Viewers’ Attitude of Sponsorship and Loyalty toward Beauty YouTubers
碩士 === 朝陽科技大學 === 資訊管理系 === 106 === Building and maintaining a YouTube channel has become a key strategy for YouTubers to establish personal branding. Due to the prevalence of the YouTuber publishing sponsored post, the viewers have a negative perception of the sponsored post. However, because the I...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/729q62 |